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Welcome to Appozitegeist

Appozite, Shopping

Welcome to the new Appozitegeist blog! This is one of two blogs for our new company, Appozite. Please check out my co-founder Hayes’ dev.appozite blog, where he’ll be talking about more technical side of e-commerce and social software.

Here on Appozitegeist, I’ll be exploring the intersection of shopping, style and social software. I will certainly talk about interesting fashion trends or items I come across, but I’ll also spend much of my time discussing issues that relate to shopping in an era of social software and personalized, relevant internet interactions. I strongly believe the way we use the internet is changing dramatically, and that impacts the way we do almost everything, especially shop. That’s what this blog is about.

Professionally, I’m finishing up my Ph.D. in Organizational Communication at the University of Texas at Austin, where I study communication and technology. I have experience in public relations and research, and my main professional interest is improving the ways people interact with each other and with web and mobile technologies.

On the personal side, I enjoy shopping and I love all things style, fashion, beauty and art related. These have always been more of a hobby than a career for me, so starting a company built upon a foundation of these areas is pretty awesome.

I’m incredibly excited about the kinds of things we’re going to be doing at Appozite. Appozite is committed to improving the way we shop. We’re focused on making it easy and fun to find relevant, cool products. But lots more on that to come… We’re just getting started, so expect lots of changes, updates and additional information over the next few weeks and months.

And feel free to contact me or contribute anytime – either here or anywhere else you find me online. I look forward to our conversations!

Jenn @ May 29, 2008


  1. kadavy June 2, 2008 @ 5:14 pm

    Cool – looking forward to seeing more!

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